general adventures in craftiness

Monday, May 20, 2002

You Can't Judge a Book By Its Coverage
In the age of marketing, this was a sure thing. Sylvia Ann Hewlett's book Creating a Life: Professional Women and the Quest for Children got all the right pub. It was featured on 60 Minutes and the cover of Time. Several major papers discussed the book in their editorial pages and if that weren't enough, Oprah plugged it. Then the unexpected happened. Almost no one bought a copy. [NYTimes link via NextDraft]


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